Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers – even you B2B folks. Facebook is a tool for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly.
But yes, it can be difficult to figure out what you can and should do. And yes, it can be quite a feat to convince your CEO to let you incorporate Facebook or a larger social media strategy into your marketing plan. But, armed with the right knowledge and metrics, it is possible.
These eBooks explain how to use Facebook for marketing, these books will walk you through (absolutely) everything you need to know about using Facebook for marketing to drive real business results.
Download facebook_for_business.pdf
Download facebook_marketing_guide.pdf
But yes, it can be difficult to figure out what you can and should do. And yes, it can be quite a feat to convince your CEO to let you incorporate Facebook or a larger social media strategy into your marketing plan. But, armed with the right knowledge and metrics, it is possible.
These eBooks explain how to use Facebook for marketing, these books will walk you through (absolutely) everything you need to know about using Facebook for marketing to drive real business results.
Download facebook_for_business.pdf
Download facebook_marketing_guide.pdf